The Labour party created the new idea of ‘New Labour’, which in practise has had a massive impact on labours electoral performance. The ideas of New Labour was to take a more centrist point of view on their 1997 manifesto which aimed to try and gain support from the middle class while still withholding their important working class core values. This new approach for labour, overall was very effective as this was a more conservative policy which then did help labour to win the middle class’s votes who once believed certain labour stances were too lenient. Blair also won support from the middle class as they wanted to create an ‘all-in-schooling’ system which made schools more inclusively, which ultimately won support as the middle class and working class wanted a good educational system. Overall ‘new labours’ conservative-esque policies massively helped to win the middle classes support as they wanted to be able to keep hold of the money they have earned which these policies allowed. However while this encouraged the middle class to vote this also helps to keep the working classes votes, this was because this heavily encouraged the working class to work extremely hard in order so they can keep more of their money they have earned. In evaluation the adaptation of these ‘new labour’ ideas was effective because they led to electoral success which ultimately ended up winning the 1997 general election, as Blair ended up winning 43.2% of the votes and a massive majority of 179 seats.

Another dominant idea of the labour party is ‘Corbynism’, which has also impacted Labour’s electoral success. In many ways Jeremey Corbyn has made himself very difficult for other MPs to trust and favour but especially because he is Widley known as a committed socialist and religious back bencher. While his committed socialism has made it hard for his fellow MPs to be loyal to Corbyn his core value of socialism has also made him a much less attractive candidate to the middle- and upper-class voters. One of his policies within his 2019 manifesto was to hold a second EU referendum which furthermore decreased Corbyn’s popularity as this made hm unfavourable to the majority who did vote for Brexit. Due to Corbyn wanted to hold a second EU referendum, which was disregarding the outcome of the previous referendum was something which made many people believe undermined and was disrespectful to British democracy and Corbyn should’ve respected the outcome. Corbyn also wanted to nationalise some of the key UK industries such as BT and royal mail. However this was very radical and regressive move for the middle class and business owners. This created fears of socialism which ultimately turned away these groups of voters. These socialist policies included in Corbyn’s manifesto played a massive part in Labours defeat in the 2019 general election as they only own 33% of the overall vote, allowing Johnston to win a large majority. Resources did show however that Corby failed to win little to any support from the middle class as only 29% of the AB social class voted for labour, it can be suggested that this may have been the outcome as Corbyn’s polices may have been to socialist in nature. However labour failed to in a majority in any social class, which helps to show the full effects of dealignment which can help to suggest that Corbyn’s socialist policies were not the reason for labours failure.

A final dominant idea of the labour party was the ‘third way’ which underpinned the New Labour and instead bringing the market model to specific government-run services, which could enable aroused interest across the western world. This was to try and help excel the economy and by improving the economy, the third way helped to support Blair’s and Brown’s credibility and their goal to keep the conservative party out of any sort of power for a generation. The new labour’s introduction of the third way was effective as it was a response to the ending of a post Thatcherism consensus which had overpowered the UK and spread across the world throughout the cold war era.