Task 2: Researching the political campaign management strategies in action

This task links to the Course Assessment Specification (CAS): The impact of political campaign management strategies - Candidates analyse, evaluate and compare the effectiveness of the following: traditional grassroots campaign strategies, media strategies & use of new technology.

As you go through the research that follows think about not only about describing the way each campaign management strategy (traditional grassroots campaign strategies, media strategies & use of new technology) has been used in a UK general election, but also noting how effective the strategy was in a general election.

Success in a political campaign could be seen in relation to a victory in a general election or perhaps a percentage increase in vote share or number of seats gained in the House of Commons or Scottish Parliament.

✓ Identify specific examples from recent elections (2015/2017 & 2019) to show the strategy in action.

✓ Consider how effective the campaign strategy was in relation to the electoral performance of political parties. You should access the following election data to add weight to your responses

Useful websites offering analysis of political campaign management strategies:

http://www.electionanalysis.uk/

The Conservative Party 2019 campaign

BBC analysis of the 2019 Conservative Party political campaign strategies

The influence of TV debates as a media campaign strategy

The use of social media as new technology in the 2019 general election

Labour's use of social media in the 2017 general election

Labour's use of grassroots campaign management strategies in 2017

Labour and canvassing door to door (grassroots campaign strategies)

https://www.bbc.co.uk/news/election-2015-32673439#

Newspaper circulation (media strategies)

Social media spending by political parties in 2019