This task links to the Course Assessment Specification (CAS): The impact of political campaign management strategies.
Your first task is to ensure that you can write a definition of each political campaign management strategy:
1. traditional grassroots campaign strategies
2. media strategies
3. use of new technology
Ensure that you are only researching these definitions in relation to UK political campaigns.
You should upload this to your student work folder.
This task links to the Course Assessment Specification (CAS): The impact of political campaign management strategies - Candidates analyse, evaluate and compare the effectiveness of the following: traditional grassroots campaign strategies, media strategies & use of new technology.
As you go through the research that follows think about not only about describing the way each campaign management strategy (traditional grassroots campaign strategies, media strategies & use of new technology) has been used in a UK general election, but also noting how effective the strategy was in a general election.
Success in a political campaign could be seen in relation to a victory in a general election or perhaps a percentage increase in vote share or number of seats gained in the House of Commons or Scottish Parliament.
✓ Identify specific examples from recent elections (2015/2017 & 2019) to show the strategy in action.
✓ Consider how effective the campaign strategy was in relation to the electoral performance of political parties. You should access the following election data to add weight to your responses
Useful websites offering analysis of political campaign management strategies:
http://www.electionanalysis.uk/
The Conservative Party 2019 campaign
BBC analysis of the 2019 Conservative Party political campaign strategies
The influence of TV debates as a media campaign strategy
The use of social media as new technology in the 2019 general election
Labour's use of social media in the 2017 general election
Labour's use of grassroots campaign management strategies in 2017
Labour and canvassing door to door (grassroots campaign strategies)
https://www.bbc.co.uk/news/election-2015-32673439#
Newspaper circulation (media strategies)
Social media spending by political parties in 2019
New media and new technologies as strategies in 2017
Margaret Thatcher and the use of television (media strategies)
The influence of the media in elections
You may wish to use the table attached to the top of this post to record your research.
This task links to the Course Assessment Specification (CAS): The impact of political campaign management strategies - Candidates analyse, evaluate and compare the effectiveness of the following: traditional grassroots campaign strategies, media strategies & use of new technology.
You are now going to present your research findings, analysis and evaluation of the three political campaign management strategies.
Attached to this post is a powerpoint template that you could use to present your findings. You can edit the textboxes and change the colours and icons as you wish.
The final slide asks that you state which of the three political campaign management strategies is the most effective and justify your reason. Of course, the most effective political campaign incorporates all three strategies, however for this task, you should pick one and state why is it the most effective.
You may record a voice over on top of the powerpoint, however this is not essential.
You may wish to present your findings in an alternative format - this is fine. Please use the same format of Knowledge - Example - Analysis - Evaluation/Comparison with your alternative presentation of your research.
When you have completed the presentation, you may upload it to your student folder.
You are going to attempt the following 12-mark extended response question:
Compare the impact of grassroots campaign management strategies and the use of media strategies on the electoral performance of political parties during election campaigns (12)
The final task is the 20-mark extended response:
Traditional grassroots campaigning remains the most effective strategy for political parties during elections. Discuss. (20) (Specimen Paper)
You can find more detail here.
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